Other KKL-JNF guests included Michael Lichtenstein, director of KKL Sweden, who visited the pavilion with two friends, Michael Grunberger and Michael Wilczek. Altea took them for a tour of the pavilion and explained how the vertical field works and demonstrated the interactive touch-screen totem at the entrance to the pavilion - where visitors can enter an online competition to win a trip to Israel, register to receive KKL-JNF email updates and sign up to help plant the EXPO forest. They were very happy to hear that the pavilion has an average of 7,500 visitors per day. Ms. Karine Kyman from the KKL Italy education department also visited the pavilion with her family. She was very enthusiastic and so was her daughter, who was wearing a KKL-JNF hat. And Dana Fridlander, the photographer responsible for the photographs of the KKL-JNF forest, visited with her husband Eyal Oren and their small child, making sure to take pictures of themselves in front of the huge forest photo that she took in Israel.
After their visit, Dr. Ram Roth and Dr. Aren Gottlieb, two strong supporters of Israel, who were at the pavilion with their children, Magnolia and Clementine, wrote a letter about their experience: "Thank you for arranging our visit to the pavilion. Altea was an excellent guide who was terrific with our little girls. We were impressed by the pavilion and its powerful message. Some countries showed their technology, some showed what they have done for the world and others demonstrate who they are as a people. Our pavilion was effective in communicating all of those messages at the same time and in a captivating manner. I think that the KKL-JNF forest is a wonderful idea and I look forward to visiting that forest in the future. "
Five top managers of Pepsi also enjoyed their visit and found the Israel pavilion fascinating. They especially wanted to know how the wheat, rice and corn would be harvested from the vertical field. In addition, over 50 lawyers from the Italian Association of Lawyers for the Family and Minors, a non-profit organization, were also greeted during July by Altea at the pavilion. Mr. Ferraro, one of the lawyers, said that he had visited Israel in the past, "and I would really love to come back. For this reason I was very enthusiastic to find out that KKL-JNF gives all the visitors an opportunity to win a trip to Israel. Maybe I'll be the one!"